About Us

We are NoK Shop, not an online store.

It all goes back to 1994, when buying jeans in Portugal was a difficult task.
We started out calling ourselves KommeNoi, which meant "like us" (just like our clothes, our style, our way), opening a multi-brand space where we sold imported sportswear brands, from Levi's to Diesel, from Replay to Calvin Klein, among many others.

Many projects and businesses emerged, leading us to establish ourselves as "The Denim Shop" or "The Brands Shop," eventually resulting in the opening of several locations and the development of our own concept for fashion accessories.

It was during this period of expansion, in 2001, that the company formerly known as KommeNoi decided to base its business in the Alentejo region, in Elvas, thus providing jobs and contributing to the development of the country's interior.

An innovative, modern concept that followed the trends of the best that was being done in Europe and the world. Other brands were introduced (Trussardi, Armani, Ralph Lauren) but the focus shifted to national brands. It was during this period that Salsa, Tiffosi and other Portuguese brands began to broaden the horizon for national jeans, and we followed the trend.

The 2008 crisis forced us to rethink our strategy, and we opted to focus on national products, lower the average price per piece (seeking products of equal quality at a lower price), and reformulate the branding concept.
The store was born, belonging to a broader concept called A Casa Portuguesa (The Portuguese House). From that moment on, we drew the strength of the space's name to attribute it to the brands and products sold.

The store changed its strategy, defining itself as a specialist in jeans (for women and men), in addition to offering all the other pieces necessary for an urban, sophisticated, and cosmopolitan look. But the focus was also on what we call "Lifestyle" products, which are essentially the ideal pieces for a current and highly individualized lifestyle, strongly rooted in family, love, and friendship. The challenge was to translate these principles into our products and ensure they conveyed a positive and encouraging message to our customers.

NoK Shop is an online concept. Not to belittle the "parent" concept, but to present a broader approach that can be competitive in the national and international market.

This is us, NoK Shop, the online store.